Every day a consumer’s experience with the marketplace becomes more mobile, social and visual, which helps to improve the process for customers and complicate the process for business owners trying to keep up with the latest developments in e-commerce as they grow their business.
Here are ten best practices for an Awesome e-commerce website:
- Use Beautiful Photography for Your Products and Services
It may seem like a no-brainer, Product photos should give a high level view of a product, as well as a close up detail shot, as well as multiple different angles of the item to ensure a person can see as much of it as possible since they are shopping online.
- Merchandize Your Products and Services
Merchandising matters because it affects ⅔ of all sales. Group your products and services in categories based on how your products are used and what other products are most often used with them.
- Make Your Website Easy to find the way
Ensure that the configuration of your website is organized in such a way that it is both easy for visitors to browse and easy for search engines to understand. The point of having a website that is organized neatly is to make sure it is always clear where your visitors are on the website, it is easy for visitors to find what they are looking for and that it is easy to see what their other options are for related products or services.
- Deliver One of a Kind Customer Service
Whether it is 24/7 email and phone support or using a chat service like LivePerson or BoldChat to directly chat with your customers if they need any advice or have any questions as they shop, your business must provide support before, during, and after it is needed to make customers happy.
- Optimize Your Website for Search Engines
The best way to advance SEO for your e-commerce store is to ensure that your website structure is usable, you’re constantly creating content for your blog, and that you’ve correctly named the pages of your website with accurate keyword rich titles and descriptions that work for both the user and the search engines.
- Use Pay Per Click Advertising as a stability to Search Engine Optimization
Pay per click promotion is similar to search engine optimization except it is paid ads in the search engines as opposed to organic listings. Pay per click advertising is present at the top of the search results for different groups of keywords that advertisers identify at the beginning of a campaign.
- Use Social Media Marketing to speak with People and Share Your Best Content
Social media is obviously an effective way to get the attention of an audience by sharing quality content and having interactive conversations. At times social media can be extremely overwhelming for many business owners due to the number of channels to pay attention to and the constant updates on how to use each channel properly.
- Build a List reliable of Customers Using E-mail Marketing
Begin by offering exclusive specials, sales, discounts, and content to email subscribers that can’t be found on your other marketing channels. It is important to incorporate a wide-range of messaging with your e-mails to give a healthy variety of promotions, product updates, news, industry content, and more.
- Master on A/B Testing to Find Out What Works Best on Your Website
A/B testing is the process of testing two different versions of the same web page to see which features are the most appealing to your web visitors. Frequently test your website’s landing pages, home pages, and different features to see what your visitors are clicking on, what is leading to more conversions, and what is causing visitors to not make it through the sales funnel.
- Center on the Right Copy
The copy used throughout your website must reflect your company’s voice, as well as encourage visitors to take action to help drive sales. Highly converting copy reflects the voice and tone of your brand, highlights the benefits and unique features of your content, products and services, while encouraging the reader to take an action.
