3 Mistakes to Avoid When Outsourcing digital marketing Projects

What is outsourcing?

Outsourcing is a business strategy of contracting out services or functions to a third party. Outsourcing is a viable solution to reduce costs and increase efficiency with time-sensitive projects.

Outsourcing benefits

Outsourcing has numerous benefits including: – Able to focus on core business processes – Increase efficiency and speed up processes – Save money by using cheaper labor from other countries

Most of the companies in today’s world start the process of outsourcing projects without actually understanding the basics of outsourcing. Outsourcing is a process that, if done in the wrong way can cause your company a lot of money and valuable time. Good companies hire experts who have vast experience in the field of outsourcing just to ensure that everything is done in the best way possible, and the company doesn’t undergo any kind of loss in terms of time or money.

Outsourcing projects especially digital marketing & software development has a lot of significance and importance to the success of the operations of the company. And you must ensure that you choose the best company to perform this task for you. I have listed few common mistakes that are made by the company owners:

  1. Outsourcing wrong tasks to wrong people: Almost every organization now wants to outsource their work, which actually results in more outsourcing than what is actually required. You must make sure that the project that you are looking forward to building can work on outsourcing location, or you really need outsourcing people to complete the task, there are some tasks that may be completed by your in-house team as well. Hence it is really important to identify, which outsourcing tasks have to be outsourced and which ones have to accomplish by your own company.
  2. Impact of outsourcing to your own company: When you decide to outsource projects of software development to an outsourcing company, this can have a really negative impact on your company. Your employees might start feeling insecure. It could bring some lack of trust and insecurity in your organization. And these kinds of negativity may bring a lack of commitment and productivity to your organization. Always remember that being honest and transparent can be the best solution to all the company’s problems.
  3. Improper Research about the Provider: Let’s say that you have already started looking for IT outsourcing companies, you saw their presentations, portfolio, and you have made the decision that this is the right company to go for outsourcing projects. Don’t forget to do a proper and thorough research of their previous work, their reputation in the industry, their financial stability, this may help you stay away from a bankrupt outsourcing vendor that would not be able to deliver the project. Asking your other industry mates about the reliability and stability of the company is a good option. Above are only few of the many mistakes that companies can make just to ensure that they don’t end up gaining absolutely anything valuable at the end of outsourcing business.

More Common outsourcing mistakes 

Mistake 4: Miscommunication

Mistake 5: Unrealistic Deadlines

Mistake 6: Not Understanding the Project Scope

Mistake 7: Not Managing Your Expectations

Mistake 8: Not Involving Your Team

Mistake 8: Lack of an Ongoing Project Management Approach

Stay up to date with the latest outsourcing trends

Outsourcing projects can be a daunting task for any company, which is why it’s important that you get to know the most common mistakes that are made when outsourcing projects.

Inexpensive & timely

The beautiful thing about outsourcing is it allows you to work with a team of experts who will be able to offer your project at an affordable price and in a timely manner. You don’t have to worry about running out of budget or waiting weeks for a project to be completed!

Quality, you can trust

We’ve been in the industry for years and have helped many companies successfully outsource their projects. We believe in never settling for less than the best, which is why we are always on the lookout for new and emerging technologies.

Mistake free outsourcing

You want to get a project outsourced and not make any mistakes. I have listed common mistakes made by businesses and you can find solutions for these mistakes in the article.

Rohit Sharma
Rohit Sharma

My name is Rohit Sharma. I have 8+ years of experience in digital marketing, Inbound Marketing & SEO, and lead generation. I have worked on digital marketing projects with several major brands. I work as a digital marketing Coach with Coaches, Consultants, Trainers, and B2B services providers to grow and scale their businesses. Book a Free discovery call with me

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