There’s no denying that the marketing world is undergoing rapid changes, especially when it comes to digital marketing. It’s no wonder that many companies struggle to keep up. Other companies have trouble finding time to create and manage successful digital marketing strategies because they’re stretched too thin, thinking that having a digital presence everywhere they can is a top priority.
With so many ways to get your company’s message out into the world, and so many people to reach, figuring out a marketing strategy that delivers results for your brand is a challenge, but also essential to the success of your business.
One of the keys to a successful digital marketing strategy is figuring out what works and capitalizing on it. Wasting time with marketing tactics that don’t yield results is just that, a waste of time, and often money.
Unfortunately, there is no magic formula for digital marketing success because every business and every buyer is different. So how do you figure out a successful digital strategy for your brand and stop wasting time with what doesn’t work?
Email Marketing
Email marketing has always been a strong marketing channel that can complement your other strategies. Unlike social media marketing, email marketing can be more personal and can solidify old bonds with your long-term audience. We believe that email marketing is greatly enhanced by social media and there are various ways to do this, we will cover topics like: How to funnel to social media through email? How to build your email database through social media? How to distribute content and what’s the right content strategy for blending social media and email marketing?
Mobile Marketing
Mobile devices have boomed and mCommerce is becoming a major piece of the digital market pie. Is your online arm ready and adaptable enough to accommodate all the different mobile devices and users? It’s so important to know the best solutions and understanding what makes a good mobile strategy different from the usual online strategies if you want to grow your investment.
While mobile solutions still work hand in hand with traditional types of online marketing strategies, it is not as simple as making sure your website is designed so it is easy to view and use on mobile platforms. Your mobile solution should include Mobile Content, Mobile Advertising and Mobile Conversion Optimisation. We will highlight the top areas you need to think about when coming up with your mobile strategy as it presents both challenges an enormous potential for your business.
Improve Your Content Marketing Strategy
Content marketing is the key component of a successful digital marketing plan. After developing your company’s buyer personas, identify the information they need the most to help them through the buying cycle stages of Interest, Consideration and Decision. You need to identify the types and delivery modes of content that will compel them to engage with your company through each stage in order to become a customer.
Set positive Goals for Your Business
A decade ago, it might have been enough just to have a website with your company’s name and logo on it. That’s not enough anymore. It’s critical to accompany the development of your website with a set of clear, quantitative goals for attracting visitors, converting them to leads and nurturing them until they are sales ready to be closed as customers.
Identify Operational Impacts on Your Firm
Determine how your digital outreach strategy will impact the workload and performance of each of your firm’s departments. The best strategies seamlessly incorporate sales, business development, product and service delivery, and support to maximize conversions and Return-on-Investment (ROI).
Measure Your Performance
As they always say, you can’t manage what you don’t measure. With a bevy of digital analytic tools at your fingertips, it’s possible to assess the performance of every piece of your marketing plan. If you can remain disciplined, you’ll be able to determine over time what’s working and what’s not. It’s best to use a platform that pulls all of your performance activity together.
If this all seems a bit overwhelming, you’re not alone. Every business is different, and the manner in which you employ these tips will be unique to your company’s needs. That said, one thing is clear: In an increasingly crowded online landscape, a comprehensive digital marketing plan will help your company stand out.
