How to market yourself as a life coach to get paying clients

The best way to market yourself as a life coach will vary depending on your target audience, your niche, and your personal brand. However, some tips on how to market yourself as a life coach include:

1. Develop a strong personal brand.

Your personal brand is what sets you apart from other life coaches and makes you unique. It should be reflected in everything from your website and social media presence to the way you dress and speak.

2. Be active on social media.

Social media is a great way to connect with potential clients and build your brand. Make sure to post regularly and interact with other users to get the most out of social media.

3. Create valuable content.

Whether it’s a blog post, an eBook, or a video series, providing valuable content is a great way to attract potential clients and show them that you know what you’re talking about.

4. Speak at events.

Attending and speaking at events related to your niche is a great way to get noticed by potential clients. It’s also a great opportunity to network with other professionals in your field.

5. Get involved in your community.

Giving back to your community is a great way to build goodwill and attract potential clients. There are many ways to get involved, such as volunteering, mentoring, or speaking at local events.

Your professional expertise is a crucial asset as a life coach. It takes more than being an expert in your field to establish and run successful digital marketing for a life coaching business.

How can you be a trusted life coaching business and reach people through the proper channels?

The simple answer is to start taking advantage of digital marketing for a life coaching business.

See how you can change your game by putting yourself out there. Marketing for life coaches is different from marketing for other businesses. You are not trying to sell a product or service, but you are trying to promote yourself.

How to get your life coaching client-

The best and most effective way to quickly get your first clients is to spread the word. Most life coaches struggle to find life coaching clients. They get sidetracked by the funnel, course building and social media but haven’t told anyone what they’re doing!

Word of mouth is more than just a way for you to find your first life coach client. Word-of-mouth is a great marketing strategy for life coaches to use if you can get exceptional results for clients and get them to refer others to you.

  1. Explain your network and what you’re doing-

New coaches are often too timid to tell their family, friends, or colleagues what they are doing, which is a big mistake. Perhaps your existing network is the best way to quickly get your first client as a coach.

You will likely know people in the same niche you wish to help. Your family, friends and colleagues will know the niche if you don’t. You can tell them about your work and why, and they will be more than happy to refer or work with you.

  1. Create an appealing program package-

Your plan should appeal to your customers. You should have a clear objective and a rough timeline, and this can be based on your previous clients’ experiences with you.

Clarity is the key. Clients should understand the content of the sessions they are participating in. A program package should include an overview which can answer questions such as:

  • What is the average session length?
  • How frequent will these sessions be held?
  • Are you meeting in person? Are your clients able to choose the mode they prefer?
  • What was the average length of the entire program?
  • What other benefits can your clients enjoy?
  • What would you charge your clients? Are you offering monthly packages or a session-to-session basis?
  1. Collaboration with other professionals-

Your network can be a great place to find your first client as a coach, but your professional network can help you source long-term clients. Multiple referrals can be made to you by your massage therapist, acupuncturist, hairdresser/barber, or any other professional with many clients. Ask them to refer clients to you.

A collaboration agreement can be made with another professional to refer clients to each other or to set up a care model in which you each work with the same client.

You could also create workshops or events with other professionals’ digital marketing for life coaching businesses to reach new clients. You might be able to offer guided meditation classes to local yoga studios or community centres if you can lead a guided meditation.

It is important to realize that Entrepreneurial Empaths are just like you and would be willing to help you start your coaching business.

  1. Attend niche-specific events or support groups-

Suppose you don’t have any direct connections to people in your niche and have a limited personal/professional network. In that case, you can join events or training seminars for traders and create your connections.

What about local support groups and communities? Consider the events and groups that your ideal client would attend. Attend those events, network with others, and tell them about what you do. This is an effective and quick way to get coaching clients quickly, but it only works if you are part of the niche that you want to serve. You might not be able to attend specific meetings and support groups if you don’t.

  1. Attend workshops and industry events-

It can be the best marketing strategy for life coaches that attending workshops or events that bring together professionals can be very beneficial. Connecting with competitors and using that information to your advantage is possible.

You can also improve your coaching skills and knowledge to help your clients.

Attracting and growing your client base should be your ultimate goal. This can only happen if You’re better than your competitors.

  1. Free sessions-

Everyone does not always understand life coaching. It’s normal for people to want to try it before they make a decision.

You can offer a free “try before you buy” session as your marketing strategy, and this is often called a “Discovery Session” or a “Free Consultation”.

  1. Host your meetup-

You can make your networking event using Meetup.com if you don’t wish to go to another’s. You can host them in person or online. Your group topic should be specific enough to stand out to your ideal client. You can invite your clients to free consultations after your meetups. Do you see a common theme? Getting people involved in a conversation is vital so you can give your coaching directly.

  1. Blog, Podcast, and Make Videos-

Content marketing is often viewed more as a long-term endeavour, and it is the best marketing plan for life coaches. In the hope that potential clients find you, you create blog posts, videos, and podcast interviews. Sometimes, the results are quicker than you think.

  1. Strategies for Social Media-

Your existing social media network is your first audience until you build your email list. If you don’t already have a social media network, you can still use existing Facebook and LinkedIn groups to meet potential customers and answer their queries.

  1. Referrals are encouraged-

To generate referrals, you must be specific about what you want. It’s easier to connect to a particular type of person with a specific goal.

  1. Spend more time marketing yourself than serving your clients-

It means exactly what it says. While you can still provide exceptional service to your clients, you must take care of yourself.

You will never have enough time to build your business if you’re busy serving clients and doing the work.

What time will you have to create a community online that can help you get more clients?

Take time from your busy schedule to consider your client acquisition and advertising needs. This is the only way you can achieve sustainable growth.

  1. Spend time online interacting with people-

Did you know that social media engagement leads to higher loyalty rates for brands?

Social media is not worth its weight if you don’t have the time or energy to connect with your employees on both a business and personal level. It can be a great marketing plan for life coaches.

Engaging with people interested in similar things to your brand and business will result in more people following you and becoming more familiar with your message.

Suppose you want to share a great Facebook video and ask questions at the end to engage your viewers.

Ask them, for example, if they found your content helpful.

Engaging with your audience in your content increases engagement. People want to hear stories that make them stop and think.

Another helpful technique is to comment on your audience’s posts. You can even go further and comment on the posts of your competitors.

  1. Share Your Stories-

Share your stories if you aren’t sure what to tell your audience. You’re sure to have some fantastic stories about your client’s success.

Consumers today want to see how products and services work in real-time.

You can also tell your story about how you became a coach. Your stories should be interesting.


An intelligent content strategy is the best way to get life coach clients online, making the best marketing strategies for life coaches. Although the law of attraction is helpful in client acquisition, I prefer the law of action. For the long-term stability and success of your coaching business, creating content that drives targeted traffic organically – at an increasing rate over time – is one of the most impactful actions you can take.

Rohit Sharma
Rohit Sharma

My name is Rohit Sharma. I have 8+ years of experience in digital marketing, Inbound Marketing & SEO, and lead generation. I have worked on digital marketing projects with several major brands. I work as a digital marketing Coach with Coaches, Consultants, Trainers, and B2B services providers to grow and scale their businesses. Book a Free discovery call with me

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